August 25, 2020, SEOUL – Following a multi-agency competitive review, LG Electronics Inc. is retaining WPP’s LG-One group as its global communications agency partner for the fourth time. Leading international public relations firm Hill+Knowlton Strategies (H+K) and WPP partner Ogilvy PR will continue to serve as agency partners for LG-One.
LG-One was formed in 2009 by WPP to create a dedicated blend of multi-agency resources shaped to meet the communications needs of LG Electronics (LGE) globally. Hill+Knowlton Strategies and Ogilvy PR have served as the primary agencies partnered as a single Agency of Record (AOR) for LGE, delivering award-winning programs under the LG-One umbrella. The LG-One mission is to bring LGE a custom blend of services and expertise with geographic coverage, choice and scale that is a competitive differentiator for LGE and is unrivalled, even by global agency standards.
About Hill+Knowlton Strategies
Hill+Knowlton Strategies, Inc. is an international communications consultancy, providing services to local, multinational and global clients. H+K has over 80 offices in more than 40 markets, as well as an extensive associate network, delivering award winning campaigns to clients across all sectors and disciplines and with a focus on continued innovation for the industry. Headquartered in New York, the firm is part of WPP, one of the world’s largest communications services groups.