NEWS: WPP’s LG-One retained as LG’s global communications agency partner

by H+K Global

25 August, 2020

August 25, 2020, SEOUL – Following a multi-agency competitive review, LG Electronics Inc. is retaining WPP’s LG-One group as its global communications agency partner for the fourth time. Leading international public relations firm Hill+Knowlton Strategies (H+K) and WPP partner Ogilvy PR will continue to serve as agency partners for LG-One.

“LG offices across the globe felt that it was more important than ever during these challenging times to work alongside a strategic and stable team that knows our brand inside out. Having worked with the H+K and Ogilvy LG-One team for 11 years, our network trusted LG-One implicitly to deliver work of the highest quality.”

Ken Hong, Head of Global Corporate Communications at LG Electronics
WPP formed LG-One in 2009 to provide LG with a customized global agency network of unsurpassed capability, scale and choice across many diverse markets. LG-One supports LG in multiple areas including global corporate communications, consumer electronics, home appliances, mobile communications and business-to-business.

“After many years of partnership, our LG-One team constantly challenges ourselves to develop new and innovative approaches that will continue to elevate the LG brand. Winning the repitch and continuing our decade-long relationship is a testament to the shared success we’ve had, both with the client and with the depth of knowledge across the multi-WPP agency group. We are very pleased to continue cultivating our relationship with LG.”

HS Chung, LG-One client lead and President of H+K Asia
LG Electronics was established in 1958 and has since led the way into the advanced digital era thanks to the technological expertise acquired by manufacturing many home appliances such as radios and TVs. Pioneering in technology through the company’s innovative smart and continuous growth, LG is becoming a faster and smarter global brand of the future and continues to reinforce its status as a global company.

For Media Enquiries:

Ed Patterson, Global Communications Lead

Ed. [email protected] | +1 (404) 213-3106

Megan Jackson, Senior Marketing Executive

[email protected] | +44 7809 643 667

About LG-One

LG-One was formed in 2009 by WPP to create a dedicated blend of multi-agency resources shaped to meet the communications needs of LG Electronics (LGE) globally. Hill+Knowlton Strategies and Ogilvy PR have served as the primary agencies partnered as a single Agency of Record (AOR) for LGE, delivering award-winning programs under the LG-One umbrella. The LG-One mission is to bring LGE a custom blend of services and expertise with geographic coverage, choice and scale that is a competitive differentiator for LGE and is unrivalled, even by global agency standards.

About Hill+Knowlton Strategies

Hill+Knowlton Strategies, Inc. is an international communications consultancy, providing services to local, multinational and global clients. H+K has over 80 offices in more than 40 markets, as well as an extensive associate network, delivering award winning campaigns to clients across all sectors and disciplines and with a focus on continued innovation for the industry. Headquartered in New York, the firm is part of WPP, one of the world’s largest communications services groups.

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Sector: Technology

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