August 25, 2020, SEOUL – Following a multi-agency competitive review, LG Electronics Inc. is retaining WPP’s LG-One group as its global communications agency partner for the fourth time. Leading international public relations firm Hill+Knowlton Strategies (H+K) and WPP partner Ogilvy PR will continue to serve as agency partners for LG-One.
“LG offices across the globe felt that it was more important than ever during these challenging times to work alongside a strategic and stable team that knows our brand inside out. Having worked with the H+K and Ogilvy LG-One team for 11 years, our network trusted LG-One implicitly to deliver work of the highest quality.”
“After many years of partnership, our LG-One team constantly challenges ourselves to develop new and innovative approaches that will continue to elevate the LG brand. Winning the repitch and continuing our decade-long relationship is a testament to the shared success we’ve had, both with the client and with the depth of knowledge across the multi-WPP agency group. We are very pleased to continue cultivating our relationship with LG.”
For Media Enquiries:
Ed Patterson, Global Communications Lead
Ed. [email protected] | +1 (404) 213-3106
Megan Jackson, Senior Marketing Executive
[email protected] | +44 7809 643 667
About LG-One
LG-One was formed in 2009 by WPP to create a dedicated blend of multi-agency resources shaped to meet the communications needs of LG Electronics (LGE) globally. Hill+Knowlton Strategies and Ogilvy PR have served as the primary agencies partnered as a single Agency of Record (AOR) for LGE, delivering award-winning programs under the LG-One umbrella. The LG-One mission is to bring LGE a custom blend of services and expertise with geographic coverage, choice and scale that is a competitive differentiator for LGE and is unrivalled, even by global agency standards.
About Hill+Knowlton Strategies
Hill+Knowlton Strategies, Inc. is an international communications consultancy, providing services to local, multinational and global clients. H+K has over 80 offices in more than 40 markets, as well as an extensive associate network, delivering award winning campaigns to clients across all sectors and disciplines and with a focus on continued innovation for the industry. Headquartered in New York, the firm is part of WPP, one of the world’s largest communications services groups.
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