In her role as Health and Wellness Sector Leader for EMEA, Wendy provides strategic and project leadership on all facets of integrated communications, mobilizing the HK network. Her mission is to deliver superior partnerships and the best communications services to clients across the health industry. She looks ahead of technology waves to prepare clients for what is next for them and their stakeholders. She is a natural business builder with a history of tripling business sizes.
Wendy Naughton has 20+ years experience in branding, strategic communications, high problem solving, activation, shopper, journey mapping, global community building, employee engagement and winning in retail. She covers a variety of health sectors including respiratory, pain management, oral health, eye care, pet health, behavioural sciences, beauty and wellness as well as vaccines. Her extensive experience covers all aspects linked to winning with retailers, pharmacists, HCPs, KOLs and the people they help support. Her strengths include adopting innovations to support the Future of Pharmacies in all global markets, strategic planning and key messaging, content strategy, training and workshop design, communications & stakeholder audits and social media activation. Past clients include GSK, Novartis, Merck, Alcon, Mertz, J&J, Gerber, Loreal, Unilever, Target, AstraZeneca, Boots. She has worked for GSK Consumer Health as Global Director and also in several other internal roles for retailers and manufacturers such as Estee Lauder and Lancôme and built and launched the categories at various large chain retailers.
Prior to relocating to Europe in 2016 to verse the practice, Wendy held senior roles in the United States and the UK within WPP, is fluent in German and Celtic, and trained in maximizing cultural differences to achieve the best outcomes. She lives in Frankfurt and has lived in Brazil, the UK and in USA on all coasts including Texas.
Wendy believes that it is not about having a presence in the space, it is about creating a value constellation and being obsessed about our collective industry reputation – constantly earning trust with people. “All of us have the right to great health, to feel and look our best and should unquestionably believe that we are getting the very best services/products/care regardless of who we are or where we live”.